Asia News

Using Press Releases in Asia for effective online marketing

For companies and brands who want to start marketing in China, Japan, Korea and other Asian countries, publishing a press release is one of the best online marketing methods, says Topic News PR.

As the second largest economy in the world, Chinese market is the ultimate sales goal of many international brands. But for a market as large as China, traditional advertisements will be very costly. According to China PR expert, Ms. Yuping, one of the most cost-effective marketing methods is a press release in China.

Topic News Media owns editorial access in 30 plus online news sites in China, including Baidu, Sohu, Sina, QQ and more.  The news is not only published online, but also syndicated to mobile news app such as Toutiao news, the No.1 mobile news media owned by ByteDance.

As for Japan, Korea, Taiwan and other south-east Asian countries, Topic News also owns press channels that help many companies gain online presence as an initial step into these markets.  Online news sources are considered the most authoritative content in Asian countries.

“Do not compose your news release like a self-promoting flyer, because it is not," Yuping said.  A press release has to incorporate with newsworthy content in order to receive public attention. 

Make sure your content aligns with the local regulations is very important.  Your press release could be refused for publication if it contains too much self-promotion, extravagant claims or potential illegal implications.

However, do not think that sending out a press release is enough to reach your business goal in China and other Asian countries; it provides an online reference for people when they search on Baidu or Google, and it helps provide a third-party information source for your branding.  A continuous marketing plan in Asia is necessary to establish a solid brand image.  

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